
Sometimes websites are like cars. You can have a site that looks gorgeous from the outside, but if it's under-performing and not getting you where you want to go, it might be a complete overhaul.
Search engines are one of the best ways to get potential customers to visit your site.
There are many potential customers who are already searching for YOUR specific products and services.

Natural Listings (free clicks). Studies have shown that 70% or more of all search engine users prefer clicking on the "natural" results in the main left portion of the search engines (versus the sponsored listings found on the right). Positioning our clients at the top of the natural rankings is our main expertise. Are you curious to see how many people are searching for a company like yours on a monthly basis?
Who are the Major Search Engines?
No surprise, Google currently holds the #1 spot. We remember when Yahoo was king and Google had yet to be born. In the early days there were a dozen or more search engines considered to be major players. Today, Google, Yahoo and MSN collectively dominate over 95% of all search engine traffic (keep in mind that AOL pulls their results from Google as well).
Google also supplies results to Earthlink, AT&T and dozens of other partners. Yahoo has since purchased Overture, AltaVista, FAST and Inktomi, making them Google's #1 competitor

Why is search engine positioning so important?
The search engine marketing firm can generate a tremendous amount of highly qualified traffic. Many clients have reported that these services had generated the best return of investment (ROI) they have ever seen, when compared to conventional forms of marketing and advertising such as direct mail, print ads and trade shows. The ever growing increase of high speed internet access, both at the office and at the home, has pushed this even further. There are currently over 200 million internet users within the U.S. alone and over one billion internet users worldwide.

On top of this, the pre-qualification of search engine generated leads is historically higher than those that come from other forms of conventional advertising (such as print ads, direct mail and tradeshows). These are not people that you had to hunt for, there are people who are hunting for you! Knowing the specific keywords that they are using AND being found at the top of the major search engines for these various search terms should be a top priority in your overall marketing plan. Our clients have seen incredible results from our search engine placement services.
|