What is it?

Is an advertising model used on search engines where advertisers only pay when a user actually clicks on an ad to visit the advertiser's website. Advertisers bid on keywords they predict their target market will use as search terms when they are looking for a product or service. When a user types a keyword query matching the advertiser's keyword list, or views a page with relevant content, the advertiser's ad may be shown. These ads are called a "Sponsored link" or "sponsored ads" and appear next to or above the "natural" or organic results on search engine result pages.

Sponsored listings provide a quick and affordable way to buy your way to the top of the major search engines within a matter of days. It is an excellent opportunity to choose exactly what search terms you would like to be found under and pay only for those who click on your listings. Sponsored listings can place your website at the top of Google, Yahoo and more within a matter of days